We have all heard the saying, ” You eat with your eyes first.” This is very true whether you are conscience or not about it. When walking through the aisles of a supermarket we are on the look out for bright red tomatoes, apples without brown spots, golden yellow bananas and emerald green not brown, drab looking lettuce. By just looking at the color of something our brains determine if the product is fresh, its texture, age and taste. However, food retailers are fully aware of our love for pigment intensity, so Feline Butcher informs us on the true color of food.
Consumers choose products that have the proper appearance. It’s just marketing 101 and the basic rule food retailers follow to a “T”. Annually, companies spend millions to appoint specialists that can persuade buyers through the product’s packaging to win them over from the competition. Feline Kondula Butcher knows choosing the best pasta sauce from three options, without tasting any one of them, is easier when one has a richer, tomatoey look to it. Looking at the label or product and deducing its flavors and characteristics from its appearance is known in the food packaging industry as “sense transference”.
The food coloring industry is the largest volume chemical producer in the world. Many food manufacturers require high-quality, low-cost and a wide variety of food colorings. Feline Butcher calls attention to the fact that coloring applications are just not narrowed down to the foods we consume, but can also be traced in cosmetics and pharmaceuticals. These food additives create large profits for food manufacturers and the food coloring industries while posing risks of cancer, hyperactivity in children as well as allergies. Feline Butcher reveals a list of food coloring substances here.
The information in this article is for educational purposes only and is not intended to be used to diagnose, treat, cure, or prevent any disease.